Learn With Nathan

Prompt Swipe File

Overview

This comprehensive collection of ready-to-use, tested prompts covers the most common real estate scenarios. Simply copy, customize the bracketed sections with your specific details, and paste into your preferred AI tool. These prompts have been refined through extensive testing to produce high-quality outputs for real estate professionals.

Property Marketing Prompts

Property Description - Standard Residential

Create a compelling MLS description for a [PROPERTY TYPE] located at [ADDRESS/NEIGHBORHOOD] with [BEDROOMS] bedrooms and [BATHROOMS] bathrooms, approximately [SQUARE FOOTAGE] square feet on a [LOT SIZE] lot. 

Key features include:
- [FEATURE 1]
- [FEATURE 2]
- [FEATURE 3]
- [FEATURE 4]
- [FEATURE 5]

Neighborhood amenities include [AMENITIES].

The property is priced at [PRICE]. 

Create a description that is 150-200 words, uses engaging language while being factually accurate, highlights the most marketable features, and complies with fair housing regulations. The tone should be [PROFESSIONAL/LUXURIOUS/FRIENDLY/VIBRANT] and appeal to [TARGET BUYER DEMOGRAPHIC].

Property Description - Luxury Property

Create an sophisticated, upscale property description for a luxury [PROPERTY TYPE] in [PRESTIGIOUS LOCATION]. This exclusive residence offers [BEDROOMS] bedroom suites, [BATHROOMS] designer bathrooms, and approximately [SQUARE FOOTAGE] square feet of meticulously designed living space.

Premium features include:
- [LUXURY FEATURE 1]
- [LUXURY FEATURE 2]
- [LUXURY FEATURE 3]
- [LUXURY FEATURE 4]
- [LUXURY FEATURE 5]

The estate is situated on [LOT SIZE] of [LANDSCAPING DESCRIPTION] and offers [VIEWS/PRIVACY FEATURES].

Additional amenities include [PREMIUM AMENITIES].

Offered at [PRICE].

Write approximately 250 words with sophisticated, evocative language that appeals to discerning luxury buyers. Focus on craftsmanship, exclusivity, lifestyle, and prestige while maintaining fair housing compliance. The description should convey understated elegance rather than being overly ostentatious.

Property Description - Investment Property

Create a data-driven property description for a real estate investment opportunity located in [NEIGHBORHOOD/CITY]. This [PROPERTY TYPE] features [UNITS/CONFIGURATION] with a total of [SQUARE FOOTAGE] square feet.

Current financials:
- Purchase price: [PRICE]
- Current monthly rental income: [INCOME]
- Estimated monthly expenses: [EXPENSES]
- Cap rate: [CAP RATE]
- Occupancy rate: [OCCUPANCY]

Property features that drive tenant demand:
- [FEATURE 1]
- [FEATURE 2]
- [FEATURE 3]

Market advantages include:
- [MARKET FACTOR 1]
- [MARKET FACTOR 2]
- [MARKET FACTOR 3]

Write approximately 200 words focusing on the investment potential, financial returns, and market stability. The tone should be analytical and objective while highlighting the key selling points for investors. Include relevant metrics and potential upside opportunities.

Social Media Announcement - New Listing

Create a set of 3 distinct social media posts announcing my new listing at [ADDRESS/NEIGHBORHOOD]. This [PROPERTY TYPE] has [BEDROOMS] bedrooms, [BATHROOMS] bathrooms, and is priced at [PRICE].

The most impressive features are:
- [STANDOUT FEATURE 1]
- [STANDOUT FEATURE 2]
- [STANDOUT FEATURE 3]

For each post, include:
1. Engaging headline/hook
2. Brief, compelling description (2-3 sentences)
3. Clear call-to-action
4. 5-7 relevant hashtags

Post 1 should focus on the property's most visually striking features.
Post 2 should emphasize the lifestyle benefits of the home and neighborhood.
Post 3 should create urgency and highlight value proposition.

Keep each post under 125 words (excluding hashtags) and maintain an enthusiastic, professional tone.

Open House Announcement

Create an open house announcement for my listing at [ADDRESS] in [NEIGHBORHOOD]. The open house will be held on [DATE] from [START TIME] to [END TIME].

Property highlights to feature:
- [PROPERTY TYPE] with [BEDROOMS] beds, [BATHROOMS] baths
- [SQUARE FOOTAGE] square feet on [LOT SIZE] lot
- [SPECIAL FEATURE 1]
- [SPECIAL FEATURE 2]
- [SPECIAL FEATURE 3]

The announcement should include:
1. An attention-grabbing headline
2. Brief, compelling property description
3. Clear open house details (date, time, address)
4. Any special offerings at the event (refreshments, giveaways, etc.)
5. My contact information for questions
6. A strong call-to-action

The tone should be inviting and create a sense of excitement/exclusivity. Keep it under 200 words and ensure it's formatted for [EMAIL/SOCIAL MEDIA/PRINT FLYER].

Property Feature Highlight Series

Create a series of 5 short property feature highlights for my listing at [ADDRESS/NEIGHBORHOOD]. Each highlight should focus on one standout aspect of the property and be suitable for daily social media posts leading up to an open house or as part of a email campaign.

Key features to highlight (one per post):
1. [FEATURE 1] (e.g., gourmet kitchen, primary suite)
2. [FEATURE 2] (e.g., outdoor living space, views)
3. [FEATURE 3] (e.g., unique architectural elements)
4. [FEATURE 4] (e.g., location benefits, walkability)
5. [FEATURE 5] (e.g., recent upgrades, smart home features)

For each highlight:
- Create an attention-grabbing title/headline
- Write 2-3 sentences that vividly describe the feature
- Include a benefit statement explaining why this feature matters
- Add a brief call-to-action

Keep each highlight under 100 words, use descriptive language, and maintain a consistent, [ENTHUSIASTIC/SOPHISTICATED/FRIENDLY] tone across all posts.

Client Communication Prompts

Buyer Introduction Email

Draft a welcoming email for a new buyer client named [CLIENT NAME(S)] who I met at [CIRCUMSTANCE OF MEETING]. They are looking for a [PROPERTY TYPE] in the [NEIGHBORHOOD/AREA] with a budget of approximately [BUDGET RANGE].

Their key requirements include:
- [REQUIREMENT 1]
- [REQUIREMENT 2]
- [REQUIREMENT 3]

Their timeline is [TIMELINE], and their motivation for moving is [MOTIVATION].

The email should:
1. Thank them for choosing to work with me
2. Confirm the details of their search that we've discussed
3. Outline next steps in the buying process
4. Request any additional information I need
5. Suggest a time for our next meeting/call
6. Include something personal that connects to our conversation

The tone should be professional but warm, building rapport while establishing my expertise. Keep it under 250 words.

Seller Listing Appointment Follow-Up

Draft a follow-up email to [SELLER NAME(S)] after our listing appointment at their home on [DATE]. Their property is a [PROPERTY TYPE] in [NEIGHBORHOOD] that they're considering listing for [PRICE RANGE].

Key points to include from our meeting:
- Their timeline for selling is [TIMELINE]
- Their main concerns were [CONCERN 1] and [CONCERN 2]
- The home improvements we discussed were [IMPROVEMENT 1] and [IMPROVEMENT 2]
- The comparative market analysis suggested a list price of [SUGGESTED PRICE]

The email should:
1. Thank them for their time
2. Summarize our discussion and my recommendations
3. Address their specific concerns with solutions
4. Outline next steps if they choose to list with me
5. Include my suggested marketing strategy highlights
6. End with a clear call-to-action

The tone should be confident and consultative while being respectful of their decision timeline. Include both the emotional and analytical aspects of their selling situation. Keep it under 300 words.

Offer Presentation to Seller

Create a script for me to present an offer to my seller client [CLIENT NAME] for their property at [PROPERTY ADDRESS]. The offer details are:

- Offer price: [PRICE] ([PERCENTAGE]% of asking price)
- Earnest money deposit: [AMOUNT]
- Financing: [FINANCING TYPE]
- Requested closing date: [DATE]
- Contingencies: [LIST CONTINGENCIES]
- Other terms: [OTHER TERMS]

The current market conditions in our area show [BRIEF MARKET CONTEXT].

For this script, include:
1. An opening that sets appropriate expectations
2. A structured presentation of all offer terms
3. An objective analysis of the offer's strengths and weaknesses
4. Context about how this offer compares to current market conditions
5. Talking points for discussing possible responses (accept, counter, reject)
6. Appropriate questions to ask my client to understand their priorities

The tone should be objective and consultative, avoiding pushing the client toward any particular decision. Focus on presenting information clearly so they can make an informed choice.

Buyer Offer Strategy Email

Draft an email to my buyer clients [CLIENT NAMES] regarding their offer strategy for the property at [ADDRESS] that we viewed on [DATE]. The property is listed at [LIST PRICE] and has been on the market for [DAYS ON MARKET].

Market context to include:
- Current conditions are [BUYER'S/SELLER'S/BALANCED] market
- Comparable properties are selling at [PERCENTAGE] of list price
- Average days on market in this area is [DAYS]
- There [IS/IS NOT] multiple offer activity in this price range

Based on our discussions, my clients' maximum budget is [MAXIMUM PRICE], and their ideal closing timeframe is [TIMEFRAME].

The email should:
1. Recap the property's key features and how they align with my clients' needs
2. Provide 2-3 strategic options for their offer with rationale for each
3. Explain the pros and cons of each approach
4. Recommend inclusions/exclusions and contingencies
5. Outline the offer submission and negotiation process
6. Request a decision by [DEADLINE]

The tone should be strategic and consultative while being clear about current market realities. Focus on giving them the information they need to make a confident decision.

Transaction Update Email

Create a weekly transaction update email for my [BUYER/SELLER] clients [CLIENT NAMES] regarding their property at [ADDRESS]. We are currently in the [PHASE OF TRANSACTION] phase, and closing is scheduled for [CLOSING DATE].

Recent developments to include:
- [DEVELOPMENT 1]
- [DEVELOPMENT 2]
- [DEVELOPMENT 3]

Upcoming milestones and deadlines:
- [MILESTONE 1]: Due by [DATE]
- [MILESTONE 2]: Due by [DATE]
- [MILESTONE 3]: Due by [DATE]

Items requiring client attention/decision:
- [ACTION ITEM 1]
- [ACTION ITEM 2]

The email should:
1. Provide a clear status summary at the beginning
2. Detail recent developments with appropriate context
3. Outline upcoming steps in chronological order
4. Clearly highlight any required client actions with deadlines
5. Offer reassurance about normal transaction processes
6. Close with availability for questions

The tone should be organized, proactive, and reassuring. Format the email for easy scanning with clear headings and bullet points. Keep it comprehensive but concise.

Client Check-In After Purchase

Draft a 3-month check-in email for my past buyer clients [CLIENT NAMES] who purchased their [PROPERTY TYPE] at [ADDRESS] on [CLOSING DATE]. 

During the transaction process, they mentioned their plans to:
- [PLAN 1] (e.g., renovate the kitchen)
- [PLAN 2] (e.g., landscape the backyard)
- [PLAN 3] (e.g., meet the neighbors)

Personal details to reference:
- [PERSONAL DETAIL 1] (e.g., their dog's name)
- [PERSONAL DETAIL 2] (e.g., children starting new school)
- [PERSONAL DETAIL 3] (e.g., a hobby or interest)

The email should:
1. Express genuine interest in how they're settling in
2. Reference specific personal details from our relationship
3. Ask about the progress of their planned projects/activities
4. Provide a brief, relevant market update for their neighborhood
5. Offer assistance with any homeownership questions
6. Mention I'm available for any referrals they might need
7. Suggest staying in touch without being pushy

The tone should be warm, personal, and service-oriented rather than sales-focused. Keep it under 200 words.

Market Analysis Prompts

Neighborhood Market Snapshot

Create a comprehensive yet concise market snapshot for [NEIGHBORHOOD/AREA] in [CITY], focusing on [PROPERTY TYPE] properties. Use the following current data points:

Market metrics:
- Median sale price: [PRICE]
- Average price per square foot: [PRICE/SQFT]
- Average days on market: [DAYS]
- Months of inventory: [MONTHS]
- Year-over-year price change: [PERCENTAGE]
- Number of active listings: [NUMBER]
- Number of pending sales: [NUMBER]
- Number of closed sales (last 30 days): [NUMBER]

The snapshot should include:
1. An executive summary of the current market conditions (buyer's/seller's/balanced market)
2. Analysis of pricing trends with context
3. Analysis of inventory and demand
4. Notable neighborhood developments impacting values
5. Predictions for the next 3-6 months
6. 2-3 key takeaways for buyers and sellers

Format this for [EMAIL NEWSLETTER/CLIENT PRESENTATION/SOCIAL MEDIA] with appropriate subheadings. The tone should be factual and analytical while being accessible to clients without real estate expertise. Include a brief disclaimer about market unpredictability.

Comparative Market Analysis (CMA) Narrative

Write a narrative summary for a Comparative Market Analysis (CMA) for the property at [SUBJECT PROPERTY ADDRESS]. This [PROPERTY TYPE] has [BEDROOMS] bedrooms, [BATHROOMS] bathrooms, [SQUARE FOOTAGE] square feet, and was built in [YEAR BUILT].

Comparable properties used:
1. [ADDRESS 1]: [BEDS/BATHS], [SQFT], sold for [PRICE] on [DATE], [KEY DIFFERENCES]
2. [ADDRESS 2]: [BEDS/BATHS], [SQFT], sold for [PRICE] on [DATE], [KEY DIFFERENCES]
3. [ADDRESS 3]: [BEDS/BATHS], [SQFT], sold for [PRICE] on [DATE], [KEY DIFFERENCES]
4. [ADDRESS 4]: [BEDS/BATHS], [SQFT], active listing at [PRICE] for [DOM] days, [KEY DIFFERENCES]
5. [ADDRESS 5]: [BEDS/BATHS], [SQFT], pending sale at [PRICE] after [DOM] days, [KEY DIFFERENCES]

Notable features of subject property:
- [FEATURE 1]
- [FEATURE 2]
- [FEATURE 3]

Current market conditions:
- [MARKET CONDITION 1]
- [MARKET CONDITION 2]
- [MARKET CONDITION 3]

The narrative should include:
1. An introduction explaining the purpose and methodology of the CMA
2. Analysis of each comparable and its relevance to the subject property
3. Adjustments made for significant differences
4. Explanation of how market conditions affect the valuation
5. Recommended price range with justification
6. Pricing strategy recommendations

The tone should be professional, objective, and data-driven while being understandable to clients. Format with clear sections and a logical flow.

Investment Property Analysis

Create a detailed investment property analysis for a [PROPERTY TYPE] located at [ADDRESS/AREA]. The property is priced at [ASKING PRICE] and has the following characteristics:

Property details:
- [NUMBER] units/bedrooms
- [SQUARE FOOTAGE] total square feet
- Built in [YEAR]
- [CURRENT CONDITION] condition
- Recent upgrades include [UPGRADES]

Financial information:
- Current/projected monthly rent: [RENT AMOUNT] per unit
- Estimated monthly expenses:
  * Property taxes: [AMOUNT]
  * Insurance: [AMOUNT]
  * Utilities: [AMOUNT]
  * Maintenance reserve: [AMOUNT]
  * Property management (if applicable): [PERCENTAGE]
  * Other expenses: [AMOUNT]
- Estimated vacancy rate in area: [PERCENTAGE]

For financing, assume:
- [PERCENTAGE] down payment
- [INTEREST RATE]% interest rate
- [TERM] year loan term

The analysis should include:
1. Executive summary with key metrics
2. Monthly and annual cash flow projections
3. Cap rate calculation
4. Cash-on-cash return calculation
5. Potential appreciation factors for this market
6. Return on investment analysis (5-year and 10-year)
7. Risk assessment factors
8. Suggestions for improving returns

Present this information in a clear, organized format appropriate for an investor client. Include brief explanations of each metric for educational purposes.

Market Shift Communication

Create a client communication explaining the current market shift in [LOCATION]. The market has changed from [PREVIOUS CONDITION] to [CURRENT CONDITION] over the past [TIMEFRAME].

Key market indicators to include:
- Median days on market: [PREVIOUS] → [CURRENT]
- Median sale price: [PREVIOUS] → [CURRENT]
- Average price reductions: [PREVIOUS] → [CURRENT]
- Inventory levels: [PREVIOUS] → [CURRENT]
- Interest rates: [PREVIOUS] → [CURRENT]
- Buyer demand metrics: [SPECIFIC METRICS]

The communication should:
1. Open with a clear, non-alarming statement about the market changes
2. Present the data in a factual, contextual manner
3. Explain what these changes mean for buyers
4. Explain what these changes mean for sellers
5. Offer strategic recommendations for different client situations
6. Emphasize my value as a trusted advisor during market transitions
7. End with a reassuring but realistic perspective

The tone should be balanced, factual, and consultative without being either alarmist or dismissive of the changes. Format this for [EMAIL/BLOG POST/SOCIAL MEDIA/VIDEO SCRIPT] and keep it [LENGTH].

Business Development Prompts

Real Estate Newsletter Template

Create a monthly real estate newsletter template for my clients and prospects. The newsletter should be titled "[NEWSLETTER NAME]" and reflect my brand as a [NICHE/SPECIALTY] real estate agent in [LOCATION].

Each edition should include these sections:
1. Market Update: Current trends in [LOCATION] real estate
2. Featured Listing: Spotlight on one of my current listings
3. Recently Sold: Highlights of recent sales in the area
4. Homeowner Tip: Seasonal advice for homeowners
5. Local Spotlight: Featuring a local business, event, or neighborhood
6. Real Estate Q&A: Answering a common real estate question
7. Personal Note: A brief update from me

For the first edition scheduled for [MONTH], please include:
- Market Update: Focus on [SPECIFIC TREND]
- Homeowner Tip: Topic should be [SEASONAL TOPIC]
- Q&A Topic: [SPECIFIC QUESTION]
- Local Spotlight: Feature on [LOCAL BUSINESS/EVENT]

The tone should be [PROFESSIONAL/FRIENDLY/AUTHORITATIVE] while being informative and engaging. Format this for email distribution with clear section breaks, scannable content, and a consistent visual hierarchy. Include a title for each section and keep the total newsletter around 800-1000 words.

Expired Listing Campaign

Create a 3-part outreach sequence for expired listings in my market of [LOCATION]. The average days on market for sold properties is [DOM], and expired listings typically were on the market for [EXPIRED DOM].

The most common reasons listings expire in this market include:
- [REASON 1] (e.g., overpricing)
- [REASON 2] (e.g., poor marketing)
- [REASON 3] (e.g., limited showing availability)

My unique value proposition includes:
- [VALUE PROP 1]
- [VALUE PROP 2]
- [VALUE PROP 3]

For each message in the sequence, include:
1. A subject line/headline
2. Opening that acknowledges their situation without being negative about previous agent
3. Value proposition relevant to expired listings
4. Specific success story/case study with similar properties
5. Clear call-to-action
6. Professional closing

Message 1 should focus on empathy and introducing my approach.
Message 2 should provide market insights and potential solutions.
Message 3 should offer a specific, no-pressure consultation opportunity.

Each message should be under 200 words, direct but not pushy, and focused on the seller's perspective rather than self-promotion. These will be used for [EMAIL/DIRECT MAIL/DOOR HANGER].

Client Testimonial Request

Draft an email requesting a testimonial from my client [CLIENT NAME] who recently [BOUGHT/SOLD] a home with my assistance. The transaction [CLOSED/COMPLETED] on [DATE], and some notable aspects of our work together included:

- [CHALLENGE/ACHIEVEMENT 1]
- [CHALLENGE/ACHIEVEMENT 2]
- [CHALLENGE/ACHIEVEMENT 3]

Personal touches to include:
- [PERSONAL DETAIL 1] (e.g., their dog who loved the backyard)
- [PERSONAL DETAIL 2] (e.g., their excitement about the kitchen)

The email should:
1. Express genuine appreciation for their business
2. Recall specific positive moments from our work together
3. Explain how testimonials help my business
4. Make a clear request for a review on [PLATFORM(S)]
5. Provide simple instructions for submitting the testimonial
6. Offer to draft a starter testimonial they can edit if they're busy
7. Thank them again and wish them well in their new home/next steps

The tone should be warm, grateful, and conversational without being pushy. Keep it under 200 words and make the request easy to fulfill.

First-Time Homebuyer Workshop Outline

Create a detailed outline for a 90-minute first-time homebuyer workshop I'm hosting in [LOCATION]. The workshop will be held at [VENUE] on [DATE] at [TIME].

Local market conditions to reference:
- Median home price: [PRICE]
- Typical down payment requirements: [PERCENTAGE RANGE]
- Interest rate trends: [BRIEF DESCRIPTION]
- Inventory challenges: [BRIEF DESCRIPTION]
- Typical timeline from search to closing: [TIMEFRAME]

The outline should include:
1. Introduction (5 minutes)
   - My background and experience
   - Workshop goals and format

2. The Current [LOCATION] Market (10 minutes)
   - Market overview with relevant statistics
   - Neighborhood price comparisons
   - Seasonality factors

3. Financial Preparation (20 minutes)
   - Mortgage pre-approval process
   - Down payment options and assistance programs
   - Closing costs explanation
   - Credit score considerations

4. The Home Search Process (15 minutes)
   - Defining needs vs. wants
   - Online search tools and limitations
   - Working with an agent effectively
   - Red flags and inspection considerations

5. Making an Offer (15 minutes)
   - Components of a competitive offer
   - Contingencies explained
   - Negotiation strategies in this market
   - Handling multiple offer situations

6. The Closing Process (10 minutes)
   - Timeline and milestones
   - Common delays and how to avoid them
   - Final walk-through
   - Closing day expectations

7. Q&A Session (15 minutes)

8. Next Steps and Resources (5 minutes)
   - Handouts and online resources
   - Consultation offer

For each section, include 2-3 key talking points, any visual aids needed, and interactive elements to engage attendees. The overall tone should be educational, approachable, and empowering for first-time buyers.

Annual Client Review Meeting Agenda

Create a structured agenda for an annual client review meeting with past clients [CLIENT NAMES] who purchased a [PROPERTY TYPE] in [NEIGHBORHOOD] with my assistance [TIMEFRAME] ago for [PURCHASE PRICE].

Current relevant market data:
- Their property's estimated current value: [CURRENT VALUE]
- Neighborhood appreciation rate: [PERCENTAGE]
- Similar recent sales: [BRIEF OVERVIEW]
- Current interest rates: [RATE]

Topics to include in the meeting:
1. Welcome and Relationship Check-In
   - Personal updates
   - Homeownership experience

2. Property Value Update
   - Current estimated value
   - Equity position analysis
   - Neighborhood trends affecting value
   - Potential value-adding improvements

3. Market Overview
   - General market conditions
   - Relevant opportunities (if any)
   - Interest rate impacts

4. Financial Considerations
   - Refinance opportunities
   - Investment property potential
   - Tax considerations (in general terms)
   - Equity utilization options

5. Future Planning Discussion
   - Next move timeframe (if applicable)
   - Upcoming life transitions
   - Real estate goals

6. Service Check-In
   - Referral opportunities
   - Additional ways I can be of service
   - Resource connections needed

The agenda should be structured for a 45-60 minute meeting, with appropriate time allocations for each section. Include 2-3 specific questions to ask during each section to guide the conversation. The tone should be consultative and relationship-focused rather than sales-oriented.

Real Estate Content Creation Prompts

Blog Post on Market Trends

Create a comprehensive yet readable blog post about current real estate trends in [LOCATION] for [TIMEFRAME]. The post should be titled "[TITLE]" and reflect my expertise as a real estate agent specializing in [NICHE/SPECIALTY].

Key market data points to include:
- Median home price: [PRICE] ([PERCENTAGE] change from previous year)
- Average days on market: [DAYS]
- Inventory levels: [FIGURES/DESCRIPTION]
- Absorption rate: [RATE]
- Mortgage rate trends: [BRIEF DESCRIPTION]
- Buyer demographics: [KEY INSIGHTS]

Topics to address in the post:
1. Overall market direction and momentum
2. Price trends by neighborhood/property type
3. Supply and demand dynamics
4. Impact of interest rates on the local market
5. Buyer vs. seller advantage assessment
6. Predictions for the next [TIMEFRAME]
7. Strategic advice for buyers
8. Strategic advice for sellers

The blog post should be approximately 800-1000 words, divided into clear sections with subheadings for readability. The tone should be authoritative but conversational, data-driven yet accessible. Include a brief introduction and conclusion that positions me as a knowledgeable resource. Add a call-to-action at the end for readers to contact me for personalized market insights.

Monthly Market Update Video Script

Create a script for my monthly market update video for [MONTH, YEAR] focusing on the [LOCATION] real estate market. The video will be approximately 3-4 minutes long and posted on [SOCIAL MEDIA PLATFORMS].

Current market statistics to include:
- Median sales price: [PRICE]
- Number of homes sold: [NUMBER]
- Average days on market: [DAYS]
- Months of inventory: [MONTHS]
- New listings: [NUMBER]
- Interest rate average: [RATE]
- Year-over-year comparison: [BRIEF DESCRIPTION]

The script should include:
1. Introduction (30 seconds)
   - Greeting and purpose of update
   - Brief headline about the most notable market trend

2. Market Overview (60 seconds)
   - Key statistics with context
   - Comparison to previous month and year
   - Notable shifts or patterns

3. Neighborhood Spotlight (45 seconds)
   - Focus on [SPECIFIC NEIGHBORHOOD]
   - Notable sales or activity
   - Unique trends in this area

4. Buyer/Seller Tips (45 seconds)
   - Strategic advice based on current conditions
   - Timing considerations
   - Practical action items

5. Forecast/Look Ahead (30 seconds)
   - Predictions for coming month
   - Factors that may influence the market
   - Events or seasonal factors to consider

6. Closing (30 seconds)
   - Invitation to reach out with questions
   - Contact information
   - Next update timing

Format the script with clear sections, visual cue notes, and approximate timing for each segment. The tone should be conversational, informative, and confident. Include natural transitions between topics and brief prompts for where to insert graphics or visual elements.

Social Media Content Calendar

Create a 30-day real estate social media content calendar for [MONTH] for my accounts on [PLATFORMS]. I specialize in [NICHE/SPECIALTY] in the [LOCATION] market.

Current business activities to highlight:
- New listing at [ADDRESS/NEIGHBORHOOD]
- Recent sale at [ADDRESS/NEIGHBORHOOD]
- Upcoming open house on [DATE]
- Market update for [NEIGHBORHOOD]
- Client success story (first-time buyers)

Content categories to include:
- Market education (stats, trends, analysis)
- Listing highlights
- Client success stories
- Local area spotlights
- Home maintenance/improvement tips
- Behind-the-scenes of my business
- Personal branding/connection
- Testimonials and reviews
- Engagement questions/polls

For each post, include:
1. Platform
2. Posting date
3. Content type (photo, video, graphic, text)
4. Draft caption with hashtag suggestions
5. Call-to-action

Create a balanced mix of content types and purposes, with approximately:
- 40% educational/informative
- 30% promotional (listings, services)
- 20% engagement/interactive
- 10% personal/behind-the-scenes

The overall tone should align with my brand voice which is [PROFESSIONAL/APPROACHABLE/EXPERT/FRIENDLY] while demonstrating market knowledge and authentic connection to my clients and community.

Homeowner Tips Article Series

Create a series of 5 seasonal home maintenance articles for homeowners in [LOCATION/CLIMATE]. Each article should be approximately 500-600 words and follow a consistent format.

Topics for the series:
1. Spring Maintenance Essentials for [LOCATION] Homes
2. Summer Home Maintenance Checklist
3. Fall Preparation Tasks for [LOCATION] Homeowners
4. Winter Weather Preparation Guide
5. Year-Round Maintenance Calendar

For each article, include:
1. Introduction explaining the importance of seasonal maintenance
2. 5-7 specific maintenance tasks with:
   - Detailed explanation of how to complete
   - Estimated time requirement
   - Skill level required
   - Tools/materials needed
   - Professional vs. DIY considerations
3. Special considerations for [LOCATION] climate/conditions
4. Warning signs homeowners should watch for
5. Estimated costs for professional services
6. Conclusion with long-term benefits of proper maintenance

The tone should be helpful, authoritative, and accessible to homeowners with varying levels of DIY experience. Include practical advice that positions me as a valuable resource for homeowners beyond just buying/selling. Each article should end with a brief bio identifying me as a local real estate expert who cares about helping clients maintain their investments.

AI Prompt Improvement Section

Basic Prompt Enhancement Techniques

To improve any of the prompts above, consider adding these elements:

1. Add Context Parameters

Current market conditions: [MARKET DESCRIPTION]
Target audience: [AUDIENCE DESCRIPTION]
My communication style: [STYLE DESCRIPTION]
Compliance requirements: [COMPLIANCE NOTES]

2. Format Specification

Format this as:
- Length: [WORD COUNT/RANGE]
- Tone: [TONE DESCRIPTION]
- Structure: [STRUCTURE NOTES]
- Visual elements: [FORMATTING GUIDANCE]

3. Purpose Clarification

The purpose of this content is to:
- [PRIMARY PURPOSE]
- [SECONDARY PURPOSE]
- Avoid: [WHAT TO AVOID]

4. Refinement Instructions

After generating the initial output:
1. Review for [SPECIFIC CONCERN]
2. Enhance the [SPECIFIC ELEMENT]
3. Ensure all [REQUIREMENTS] are met
4. Remove any [PROBLEMATIC ELEMENTS]

Conclusion

This comprehensive prompt swipe file gives you ready-to-use AI prompts for virtually every real estate scenario. Simply fill in your specific details in the bracketed sections and paste into your preferred AI tool. These prompts have been optimized through extensive testing to produce high-quality, relevant outputs specifically for real estate professionals.

For best results:

  1. Customize with specific, detailed information
  2. Review all AI outputs before client use
  3. Refine prompts based on results
  4. Save your most successful variations

Remember that these prompts are starting points. As you become more familiar with AI tools, you can modify and combine elements to create custom prompts tailored to your specific business needs and communication style.